Generic coffee packaging on a shelfCoffee brands · 1 min read

Generic coffee price guide

Every Generic coffee we track, priced per cup, and which bag is actually the cheap one.

Updated 6 October 2026Written by the We Try Coffee team

Coffee is sold by the bag and drunk by the cup, and the two almost never rank in the same order. A Generic bag that looks dear on the shelf can turn out to be the cheapest thing here once you divide it out, and the one that looks like a bargain often is not. So here is every Generic coffee we track, across whole bean, on one honest unit.

The quick version

A middle-of-the-road medium roast, black or white, and it is not cheap.

Cheaper than 19% of the whole bean coffee we track

Tastes
Balanced, caramel and chocolate
Strength
Medium
Best for
Everyday coffee, black or white
Valuecup price vs the format median
1/5
Easy to likefrom the roast profile
5/5
Good for beginnersblend, roast and pack size
5/5
Cheapest cup£0.85across 1 product
Against the market+36%vs the whole bean median
Two cups a day£11.96a week at its cheapest
Largest pack400g£47.45 per kg

Buy it ifyou want the same cup every time

Skip it ifLeicester Coffee House Company at 86p would do

Generic coffee, cheapest per cup

Live prices, updated whenever this page is loaded.

Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.

What Generic coffee costs

Everything Generic sells lands at the same 85p a cup, across one product. That makes the choice about roast and origin rather than money.

Generic range, cheapest per cup first
ProductFormatSizePer cupPer kg
Costa Coffee Mocha Italia Signature Blendwhole bean400g£0.85£47.45

The one to buy

Costa Coffee Mocha Italia Signature Blend is the cheapest thing Generic sells, at 85p a cup. We cannot yet set that against a market average for whole bean coffee, so treat it as the floor of the range rather than a verdict on value.

Generic against the whole bean market

Every whole bean coffee we track, cheapest cup on the left. The marker is this brand at its cheapest.

£0.85
At £0.85 per cup, Generic is cheaper than 19% of the 812 whole bean coffees we track. See the full whole bean list

What that costs over a year

How much coffee do you drink?
  • Generic£0.85 per cup£623
  • Typical whole bean£0.63 per cup, our median£460

At 2 cups a day, Generic costs £164 more a year than the typical whole bean coffee we track. Worth knowing before you commit to a subscription.

How to pay less for it

  1. Read the per-cup column, not the shelf price. They order differently more often than not.
  2. Buy the biggest bag you will finish in about six weeks. Pack size moves the per-kilo price further than anything else on this page.
  3. Check whether the same coffee turns up in a larger bag further down the range. It often does, at a lower rate.
  4. Check again before you reorder. Whoever was cheapest last month frequently is not.

What else to look at

Coffees priced like Generic

The closest whole bean coffees on price per cup, from brands we also track. If one of these is cheaper for the same thing, that is worth knowing before you order.