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Coffee brands · 2 min readNESCAFÉ coffee price guide
Every NESCAFÉ coffee we track, priced per cup, and which bag is actually the cheap one.
Coffee is sold by the bag and drunk by the cup, and the two almost never rank in the same order. A NESCAFÉ bag that looks dear on the shelf can turn out to be the cheapest thing here once you divide it out, and the one that looks like a bargain often is not. So here is every NESCAFÉ coffee we track, across whole bean and instant, on one honest unit.
The quick version
A jar for the mornings when thirty seconds is the budget, and it costs very little.
Cheaper than 96% of the instant coffee we track
- Tastes
- Balanced, caramel and chocolate
- Strength
- Medium
- Best for
- Speed over ceremony
- Valuecup price vs the format median
- 5/5
- Easy to likefrom the roast profile
- 5/5
- Good for beginnersblend, roast and pack size
- 5/5
Cheapest cup£0.06across 11 products
Against the market−41%vs the instant median
Two cups a day£0.88a week, £0.61 less than typical
Largest pack1kg£16.61 per kg
Buy it ifyou want a cup in thirty seconds
Skip it ifyou are chasing a named farm or origin
NESCAFÉ coffee, cheapest per cup
Live prices, updated whenever this page is loaded.
Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.
What NESCAFÉ coffee costs
The range runs from 6p to 33p a cup across 11 products. That is a 5.2× spread inside a single brand, which is why "is NESCAFÉ expensive" is the wrong question; the right one is which bag you pick. The cheapest is Gold Blend Intense Premium in the 190g, and the dearest is BARISTA Espresso Blend in the 1kg.
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Gold Blend Intense Premium | instant | 190g | £0.06 | £31.58 |
| Gold Blend Signature | instant | 190g | £0.06 | £31.58 |
| Gold Blend Smooth Premium | instant | 190g | £0.06 | £31.58 |
| Gold Blend Espresso | instant | 190g | £0.07 | £34.21 |
| Gold Blend Decaf Premium | instant | 190g | £0.07 | £36.84 |
| Gold Blend | instant | 750g | £0.07 | £37.32 |
| Alta Rica Gold Blend | instant | 190g | £0.09 | £46.16 |
| Gold Blend | instant | 500g | £0.09 | £47.00 |
| Gold Blend Decaf | instant | 500g | £0.11 | £57.18 |
| Brasile | whole bean | 1kg | £0.30 | £16.61 |
| BARISTA Espresso Blend | whole bean | 1kg | £0.33 | £18.23 |
Bags themselves run £6.00 to £28.59. Ignore that column. A bigger bag costs more and almost always costs less per cup, which is the only number that follows you home.
The one to buy
If you buy one thing from NESCAFÉ, buy Brasile. At 30p a cup it comes in around 53% under the median for whole bean coffee, and that is measured against every brand in our catalogue rather than against NESCAFÉ's own list prices. Nothing else in the range gets close on that test.
NESCAFÉ against the instant market
Every instant coffee we track, cheapest cup on the left. The marker is this brand at its cheapest.
NESCAFÉ pack sizes
Pack size moves the price per kilo more than anything else in a range. Buy the biggest bag you will finish in about six weeks.
- 190g6 products
- 500g2 products
- 750g1 product
- 1kg2 products
What that costs over a year
How much coffee do you drink?
- NESCAFÉ£0.06 per cup£46
- Typical instant£0.11 per cup, our median£78
At 2 cups a day, NESCAFÉ costs £32 less a year than the typical instant coffee we track. That is the same coffee habit, bought better.
How to pay less for it
- Read the per-cup column, not the shelf price. They order differently more often than not.
- Buy the biggest bag you will finish in about six weeks. Pack size moves the per-kilo price further than anything else on this page.
- Check whether the same coffee turns up in a larger bag further down the range. It often does, at a lower rate.
- Check again before you reorder. Whoever was cheapest last month frequently is not.
What else to look at
Coffees priced like NESCAFÉ
The closest instant coffees on price per cup, from brands we also track. If one of these is cheaper for the same thing, that is worth knowing before you order.
More on NESCAFÉ
Keep reading
ReviewNESCAFÉ reviewHow the range is shaped, how it roasts, and who should be buying it.BrandAll NESCAFÉ pricesLive prices on all 11 products, cheapest cup first.CompareEvery instant coffeeAll 45 of them on one per-cup basis, filterable by roast and origin.ReviewLyons reviewThe closest brand to NESCAFÉ on price, at 6p a cup.OffersToday's best valueEverything currently priced well under the median for its own format.