Check today’s price
Coffee brands · 2 min readPrimo coffee price guide
Every Primo coffee we track, priced per cup, and which bag is actually the cheap one.
Coffee is sold by the bag and drunk by the cup, and the two almost never rank in the same order. A Primo bag that looks dear on the shelf can turn out to be the cheapest thing here once you divide it out, and the one that looks like a bargain often is not. So here is every Primo coffee we track on one honest unit.
Easy-drinking coffee with caramel and chocolate about it.
- Tastes
- Balanced, caramel and chocolate
- Strength
- Medium
- Best for
- Everyday coffee, black or white
- Valuecup price vs the format median
- 3/5
- Easy to likefrom the roast profile
- 5/5
- Good for beginnersblend, roast and pack size
- 4/5
Buy it ifyou finish a 1kg bag inside six weeks
Skip it ifyou are buying on price alone
What Primo coffee costs
The range runs from 44p to 54p a cup across 22 products. That is a 1.2× spread inside a single brand, which is why "is Primo expensive" is the wrong question; the right one is which bag you pick. The cheapest is Dark Espresso Blend in the 1kg, and the dearest is Colombian Decaf de Caña Huila in the 1kg.
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Dark Espresso Blend | — | 1kg | £0.44 | £24.50 |
| House Blend | — | 1kg | £0.44 | £24.50 |
| Colombian Blend | — | 1kg | £0.44 | £24.50 |
| Espresso Blend | — | 1kg | £0.44 | £24.50 |
| Brazilian | — | 1kg | £0.45 | £24.95 |
| Mistley Quay Coffee Blend | — | 1kg | £0.47 | £25.95 |
| Brazilian Ipanema Estate | — | 1kg | £0.49 | £26.95 |
| Colombian Café Sofia | — | 1kg | £0.49 | £26.95 |
| Brazilian Ipanema Gourmet | — | 1kg | £0.49 | £27.20 |
| Guatemalan Huehuetenango | — | 1kg | £0.50 | £27.95 |
| Mexican Zongolica | — | 1kg | £0.50 | £27.95 |
| Guatemala Antigua Los Volcanes | — | 1kg | £0.50 | £27.95 |
Bags themselves run £24.50 to £29.95. Ignore that column. A bigger bag costs more and almost always costs less per cup, which is the only number that follows you home.
The one to buy
Dark Espresso Blend is the cheapest thing Primo sells, at 44p a cup. We cannot yet set that against a market average, because the range is not yet classified by format, so treat it as the floor of the range rather than a verdict on value.
Primo coffee, cheapest per cup
Live prices, updated whenever this page is loaded.
Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.
How to pay less for it
- Read the per-cup column, not the shelf price. They order differently more often than not.
- Buy the biggest bag you will finish in about six weeks. Pack size moves the per-kilo price further than anything else on this page.
- Check whether the same coffee turns up in a larger bag further down the range. It often does, at a lower rate.
- Check again before you reorder. Whoever was cheapest last month frequently is not.


