Primo coffee packaging on a shelfCoffee brands · 2 min read

Primo coffee price guide

Every Primo coffee we track, priced per cup, and which bag is actually the cheap one.

Updated 3 September 2026Written by the We Try Coffee team

Coffee is sold by the bag and drunk by the cup, and the two almost never rank in the same order. A Primo bag that looks dear on the shelf can turn out to be the cheapest thing here once you divide it out, and the one that looks like a bargain often is not. So here is every Primo coffee we track on one honest unit.

The quick version

Easy-drinking coffee with caramel and chocolate about it.

Tastes
Balanced, caramel and chocolate
Strength
Medium
Best for
Everyday coffee, black or white
Valuecup price vs the format median
3/5
Easy to likefrom the roast profile
5/5
Good for beginnersblend, roast and pack size
4/5
Cheapest cup£0.44across 22 products
Range spread1.2×£0.44 to £0.54 a cup
Largest pack1kg£24.50 per kg

Buy it ifyou finish a 1kg bag inside six weeks

Skip it ifyou are buying on price alone

What Primo coffee costs

The range runs from 44p to 54p a cup across 22 products. That is a 1.2× spread inside a single brand, which is why "is Primo expensive" is the wrong question; the right one is which bag you pick. The cheapest is Dark Espresso Blend in the 1kg, and the dearest is Colombian Decaf de Caña Huila in the 1kg.

Primo range, cheapest per cup first
ProductFormatSizePer cupPer kg
Dark Espresso Blend1kg£0.44£24.50
House Blend1kg£0.44£24.50
Colombian Blend1kg£0.44£24.50
Espresso Blend1kg£0.44£24.50
Brazilian1kg£0.45£24.95
Mistley Quay Coffee Blend1kg£0.47£25.95
Brazilian Ipanema Estate1kg£0.49£26.95
Colombian Café Sofia1kg£0.49£26.95
Brazilian Ipanema Gourmet1kg£0.49£27.20
Guatemalan Huehuetenango1kg£0.50£27.95
Mexican Zongolica1kg£0.50£27.95
Guatemala Antigua Los Volcanes1kg£0.50£27.95

Bags themselves run £24.50 to £29.95. Ignore that column. A bigger bag costs more and almost always costs less per cup, which is the only number that follows you home.

The one to buy

Dark Espresso Blend is the cheapest thing Primo sells, at 44p a cup. We cannot yet set that against a market average, because the range is not yet classified by format, so treat it as the floor of the range rather than a verdict on value.

Primo coffee, cheapest per cup

Live prices, updated whenever this page is loaded.

Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.

How to pay less for it

  1. Read the per-cup column, not the shelf price. They order differently more often than not.
  2. Buy the biggest bag you will finish in about six weeks. Pack size moves the per-kilo price further than anything else on this page.
  3. Check whether the same coffee turns up in a larger bag further down the range. It often does, at a lower rate.
  4. Check again before you reorder. Whoever was cheapest last month frequently is not.

What else to look at