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Coffee brands · 2 min readTRUESTART coffee price guide
Every TRUESTART coffee we track, priced per cup, and which bag is actually the cheap one.
Coffee is sold by the bag and drunk by the cup, and the two almost never rank in the same order. A TRUESTART bag that looks dear on the shelf can turn out to be the cheapest thing here once you divide it out, and the one that looks like a bargain often is not. So here is every TRUESTART coffee we track, across whole bean, ground and instant, on one honest unit.
The quick version
Instant coffee for speed over ceremony, at an unremarkable price.
Cheaper than 56% of the instant coffee we track
- Tastes
- Balanced, caramel and chocolate
- Strength
- Medium
- Best for
- Speed over ceremony
- Valuecup price vs the format median
- 3/5
- Easy to likefrom the roast profile
- 5/5
- Good for beginnersblend, roast and pack size
- 5/5
Cheapest cup£0.10across 10 products
Against the market−4%vs the instant median
Two cups a day£1.44a week, £0.06 less than typical
Largest pack500g£57.20 per kg
Buy it ifyou want a cup in thirty seconds
Skip it ifClipper Natural, Fair & Delicious at 11p would do
What TRUESTART coffee costs
The range runs from 10p to 88p a cup across ten products. That is a 8.5× spread inside a single brand, which is why "is TRUESTART expensive" is the wrong question; the right one is which bag you pick. The cheapest is Decaf Pack in the 200g, and the dearest is Swiss Water Decaf in the 200g.
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Decaf Pack | instant | 200g | £0.10 | £51.50 |
| Smooth Original | instant | 200g | £0.10 | £51.50 |
| Lightly Caffeinated | instant | 100g | £0.11 | £57.20 |
| Smooth Original | instant | 500g | £0.11 | £57.20 |
| Decaf Pack | instant | 100g | £0.11 | £57.20 |
| Super Blend Strong | instant | 100g | £0.11 | £57.20 |
| Super Blend Strong | instant | 200g | £0.11 | £57.20 |
| Smooth Original | instant | 100g | £0.11 | £57.20 |
| Smooth Energising Colombian | whole bean | 200g | £0.78 | £43.35 |
| Swiss Water Decaf | ground | 200g | £0.88 | £48.65 |
Bags themselves run £5.72 to £28.60. Ignore that column. A bigger bag costs more and almost always costs less per cup, which is the only number that follows you home.
The one to buy
If you buy one thing from TRUESTART, buy Decaf Pack. At 10p a cup it comes in around 4% under the median for instant coffee, and that is measured against every brand in our catalogue rather than against TRUESTART's own list prices. Nothing else in the range gets close on that test.
TRUESTART against the instant market
Every instant coffee we track, cheapest cup on the left. The marker is this brand at its cheapest.
TRUESTART pack sizes
Pack size moves the price per kilo more than anything else in a range. Buy the biggest bag you will finish in about six weeks.
- 100g4 products
- 200g5 products
- 500g1 product
What that costs over a year
How much coffee do you drink?
- TRUESTART£0.10 per cup£75
- Typical instant£0.11 per cup, our median£78
At 2 cups a day, TRUESTART costs £3 less a year than the typical instant coffee we track. That is the same coffee habit, bought better.
TRUESTART coffee, cheapest per cup
Live prices, updated whenever this page is loaded.
Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.
How to pay less for it
- Read the per-cup column, not the shelf price. They order differently more often than not.
- Buy the biggest bag you will finish in about six weeks. Pack size moves the per-kilo price further than anything else on this page.
- Check whether the same coffee turns up in a larger bag further down the range. It often does, at a lower rate.
- Check again before you reorder. Whoever was cheapest last month frequently is not.
What else to look at
Coffees priced like TRUESTART
The closest instant coffees on price per cup, from brands we also track. If one of these is cheaper for the same thing, that is worth knowing before you order.
More on TRUESTART
Keep reading
ReviewTRUESTART reviewHow the range is shaped, how it roasts, and who should be buying it.BrandAll TRUESTART pricesLive prices on all 10 products, cheapest cup first.CompareEvery instant coffeeAll 45 of them on one per-cup basis, filterable by roast and origin.ReviewClipper Natural, Fair & Delicious reviewThe closest brand to TRUESTART on price, at 11p a cup.OffersToday's best valueEverything currently priced well under the median for its own format.