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Brand review · 3 min readmoreish coffee review
What moreish sells, what it costs against the rest of the market, and who should buy it.
moreish sells 2 coffees in the UK and the cheapest comes out at 43p a cup, which is less than most of the whole bean coffee we track. Cheap coffee is easy to find and hard to trust, so the useful question is not whether it is cheap. It is what the range actually contains, and whether the bag doing the heavy lifting is the one you would want.
Short answer
Bold everyday coffee that stands up to a splash of milk, and it costs very little.
Cheaper than 88% of the whole bean coffee we track
- Tastes
- Dark, smoky and bold
- Strength
- Very strong
- Best for
- Everyday milk coffee
- Valuecup price vs the format median
- 4/5
- Easy to likefrom the roast profile
- 3/5
- Good for beginnersblend, roast and pack size
- 1/5
Cheapest cup£0.43across 2 products
Against the market−32%vs the whole bean median
Two cups a day£6.04a week, £2.78 less than typical
Mostly roastedDarksmoky, bold
Buy it ifyou finish a 1kg bag inside six weeks
Skip it ifyou want a light, fruity roast
moreish products we track
Cheapest per cup first, with live prices.
Check today’s price
Check today’s pricePrices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.
What kind of roaster this is
moreish sells whole bean and ground in the UK, and we track 2 of their coffees, in 1kg.
Only 0% of what we can classify from moreish is blended, so this is a range built on named origins. That means the list moves. A coffee you like now may be gone in a few months, which is either the appeal or the problem depending on how you shop. Everything we track from them traces back to Colombia, so this is a narrow book rather than a broad one. Everything is roasted to the same point on our five-point scale, so the roast is not a choice you make here; it is the house style, take it or leave it. Every bag we list is a kilo or more, which is what pushes the per-cup figure down and also what makes this a bad fit if you drink slowly, since coffee is past its best four to six weeks after roasting.
Formats and origins
What moreish sources and sells. Each one is a live filter across every brand we track.
What moreish coffee costs
Everything moreish sells lands at the same 43p a cup, across two products. That makes the choice about roast and origin rather than money.
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Colombian Huila | whole bean | 1kg | £0.43 | £23.95 |
| Colombian Huila | ground | 1kg | £0.43 | £23.95 |
The one to buy
If you buy one thing from moreish, buy Colombian Huila. At 43p a cup it comes in around 39% under the median for ground coffee, and that is measured against every brand in our catalogue rather than against moreish's own list prices. Nothing else in the range gets close on that test.
What that costs over a year
How much coffee do you drink?
- moreish£0.43 per cup£315
- Typical whole bean£0.63 per cup, our median£460
At 2 cups a day, moreish costs £145 less a year than the typical whole bean coffee we track. That is the same coffee habit, bought better.
How moreish tastes
We have not tasted moreish, so we are not going to invent a tasting note. A flavour score we did not earn would be worth less than none, and this section would be the easiest place on the site to quietly make one up. What we can show you is measured: where every coffee in the range sits on our own five-point roast scale, and which origins go into it. Roast is the strongest single predictor of whether a cup arrives bright and fruity or dark and chocolatey, so it is the closest honest answer to what this brand is like to drink.
How moreish roasts
Every coffee standardised onto our own five-point scale rather than the roaster's. Read these as tendencies: origin, process and how you brew all move the cup.
Who it suits
- People who want to taste the difference between one origin and the next, and do not mind that their favourite may be gone by spring.
- Households getting through real volume. The kilo bags are the whole value case, and they only work if you drink them fresh.
- People who already know they like a dark roast, because that is essentially all there is here.
Is it good value?
Our test is simple, and it is the same one we apply to everything: cost per cup against the median for the same format. moreish clears it comfortably on at least one product, which more brands fail than pass. Worth knowing that the saving is concentrated in the larger bags rather than spread evenly, so buying the small size gives most of it back.
What else to consider
No brand is worth buying without knowing what sits next to it on price. These are the closest whole bean coffees we track to moreish, and the comparison hubs will put all of them on the same per-cup basis if you want to go wider.
Coffees priced like moreish
The closest whole bean coffees on price per cup, from brands we also track. If one of these is cheaper for the same thing, that is worth knowing before you order.
Compare against the market
Keep reading
Pricesmoreish price guideEvery bag priced per cup and per kilo, with the cheapest route to each one.BrandAll moreish pricesLive prices on all 2 products, cheapest cup first.CompareEvery whole bean coffeeAll 812 of them on one per-cup basis, filterable by roast and origin.ReviewKilted Coffee reviewThe closest brand to moreish on price, at 43p a cup.OffersToday's best valueEverything currently priced well under the median for its own format.