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Brand review · 3 min readNaked Roaster coffee review
What Naked Roaster sells, what it costs against the rest of the market, and who should buy it.
Naked Roaster sells 19 coffees in the UK and the cheapest comes out at 40p a cup, which is less than most of the whole bean coffee we track. Cheap coffee is easy to find and hard to trust, so the useful question is not whether it is cheap. It is what the range actually contains, and whether the bag doing the heavy lifting is the one you would want.
Short answer
A middle-of-the-road medium roast, black or white, and it is cheap.
Cheaper than 90% of the whole bean coffee we track
- Tastes
- Balanced, caramel and chocolate
- Strength
- Medium
- Best for
- Everyday coffee, black or white
- Valuecup price vs the format median
- 5/5
- Easy to likefrom the roast profile
- 5/5
- Good for beginnersblend, roast and pack size
- 5/5
Cheapest cup£0.40across 19 products
Against the market−37%vs the whole bean median
Two cups a day£5.54a week, £3.28 less than typical
Mostly roastedMediumcaramel, balanced
Buy it ifyou finish a 1kg bag inside six weeks
Skip it ifyou are chasing a named farm or origin
What kind of roaster this is
Naked Roaster sells whole bean in the UK, and we track 19 of their coffees, in 1kg, 500g and 250g.
100% of the Naked Roaster range we can classify is blended. Blending has a bad name it does not deserve; it is how a roaster keeps a coffee tasting like itself when the harvest behind it changes, and it is the reason your regular bag is still your regular bag in January. The buying reaches 11 countries across the range, which is a wide book for a brand this size. The roasting sits on just 2 of our five levels, so this is a range with a house style rather than a spread to pick from. Bags come in both small and kilo sizes, and the gap between them per kilo is usually the largest saving available anywhere on this page. Decaf is 21% of the range, which is unusually well served; most brands treat it as an afterthought.
Formats and origins
What Naked Roaster sources and sells. Each one is a live filter across every brand we track.
What Naked Roaster coffee costs
The range runs from 23p to £1.15 a cup across 19 products. That is a 5.1× spread inside a single brand, which is why "is Naked Roaster expensive" is the wrong question; the right one is which bag you pick. The cheapest is Mexican El Jaguar in the 1kg, and the dearest is PRE-ORDER Christmas Blend in the 250g.
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Mexican El Jaguar | — | 1kg | £0.23 | £12.50 |
| Peru El Eden Semi Anaerobic | — | 1kg | £0.25 | £14.00 |
| Nicaragua La Estrella | whole bean | 1kg | £0.40 | £22.00 |
| Uganda Mount Elgon Kapchorwa AA | — | 1kg | £0.40 | £22.00 |
| Uganda Bugisu | — | 1kg | £0.40 | £22.00 |
| Nicaragua El Diablo | — | 1kg | £0.40 | £22.00 |
| Colombia Pachamama | — | 1kg | £0.40 | £22.00 |
| Colombia Mountain Water Decaffeinated | — | 500g | £0.43 | £24.00 |
| Guatemala Swiss Water Decaf | — | 1kg | £0.43 | £24.00 |
| Merchant Blend | — | 1kg | £0.43 | £24.00 |
| Brazil Santos | — | 1kg | £0.43 | £24.00 |
| Signature Blend | — | 1kg | £0.43 | £24.00 |
Bags themselves run £12.00 to £25.50. Ignore that column. A bigger bag costs more and almost always costs less per cup, which is the only number that follows you home.
The one to buy
If you buy one thing from Naked Roaster, buy Nicaragua La Estrella. At 40p a cup it comes in around 37% under the median for whole bean coffee, and that is measured against every brand in our catalogue rather than against Naked Roaster's own list prices. Nothing else in the range gets close on that test.
What that costs over a year
How much coffee do you drink?
- Naked Roaster£0.40 per cup£289
- Typical whole bean£0.63 per cup, our median£460
At 2 cups a day, Naked Roaster costs £171 less a year than the typical whole bean coffee we track. That is the same coffee habit, bought better.
How Naked Roaster tastes
We have not tasted Naked Roaster, so we are not going to invent a tasting note. A flavour score we did not earn would be worth less than none, and this section would be the easiest place on the site to quietly make one up. What we can show you is measured: where every coffee in the range sits on our own five-point roast scale, and which origins go into it. Roast is the strongest single predictor of whether a cup arrives bright and fruity or dark and chocolatey, so it is the closest honest answer to what this brand is like to drink.
How Naked Roaster roasts
Every coffee standardised onto our own five-point scale rather than the roaster's. Read these as tendencies: origin, process and how you brew all move the cup.
Who it suits
- People who found something they like and want it to taste the same next year, which is what a blend is for.
- Anyone whose real comparison is supermarket own-brand, judged per cup rather than by the label.
- People who already know they like a medium roast, because that is essentially all there is here.
Is it good value?
Our test is simple, and it is the same one we apply to everything: cost per cup against the median for the same format. Naked Roaster clears it comfortably on at least one product, which more brands fail than pass. Worth knowing that the saving is concentrated in the larger bags rather than spread evenly, so buying the small size gives most of it back.
Naked Roaster products we track
Cheapest per cup first, with live prices.
Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.
What else to consider
No brand is worth buying without knowing what sits next to it on price. These are the closest whole bean coffees we track to Naked Roaster, and the comparison hubs will put all of them on the same per-cup basis if you want to go wider.
Coffees priced like Naked Roaster
The closest whole bean coffees on price per cup, from brands we also track. If one of these is cheaper for the same thing, that is worth knowing before you order.
Compare against the market
Keep reading
PricesNaked Roaster price guideEvery bag priced per cup and per kilo, with the cheapest route to each one.BrandAll Naked Roaster pricesLive prices on all 19 products, cheapest cup first.CompareEvery whole bean coffeeAll 812 of them on one per-cup basis, filterable by roast and origin.ReviewCaffè Vergnano 1882 reviewThe closest brand to Naked Roaster on price, at 40p a cup.OffersToday's best valueEverything currently priced well under the median for its own format.