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Brand review · 2 min readPERCOL coffee review
What PERCOL sells, what it costs against the rest of the market, and who should buy it.
This is an assessment of PERCOL as a brand rather than a live price list — for current prices on every product, the PERCOL hub is the page you want. Here we look at how the range is shaped, where it sits on value, and what we would buy instead.
Live prices for every PERCOL product are on the PERCOL brand page. This review is the analysis that sits alongside it.
The range
PERCOL sells instant in the UK. We currently track 6 products, in 600g, 400g and 100g. A brand that spans several formats is usually worth judging format by format — the same name can be excellent value in one and poor in another.
What PERCOL coffee costs
We track 6 PERCOL products, spanning £0.09 to £0.56 per cup — a 6.2× spread within one brand. The cheapest is Smooth Colombian (600g); the most expensive is Espresso Noir Full-Flavoured Taste & Silky Crema Finish (100g).
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Smooth Colombian | instant | 600g | £0.09 | £45.00 |
| Black & Beyond Espresso | instant | 400g | £0.12 | £57.60 |
| Colombia | instant | 100g | £0.14 | £67.50 |
| Espresso Noir Intense | instant | 100g | £0.52 | £259.90 |
| Delicious Decaf | instant | 100g | £0.54 | £270.00 |
| Espresso Noir Full-Flavoured Taste & Silky Crema Finish | instant | 100g | £0.56 | £279.00 |
Pack prices run from £6.75 to £27.90. As always, the pack price is the least useful number here — the per-cup column is the one that compares.
Best value in the range
Smooth Colombian is the cheapest PERCOL product we track at £0.09 per cup. We do not yet have enough instant products in the catalogue to say confidently how that compares with the wider market.
Who it suits
- Convenience-first drinkers who value consistency over control.
- Anyone comparing against supermarket own-brand on price per cup rather than on the label.
- Anyone who wants a repeatable cup rather than a rotating single origin.
Value for money
On cost per cup against the median for the same format, PERCOL sits around the middle of the market. It is not the cheapest route to a cup, and the premium buys convenience and consistency rather than a lower bill.
PERCOL products we track
Cheapest per cup first, with live prices.
Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases — it never changes the order, which is always cheapest per cup first.
Alternatives worth comparing
Before buying, put PERCOL next to the wider format list. The comparison hubs sort every brand we track onto the same per-cup basis, which is the only way to see whether a brand premium is buying you anything.
Compare against the market