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Brand review · 3 min readREAL FOOD FROM THE GROUND UP coffee review
What REAL FOOD FROM THE GROUND UP sells, what it costs against the rest of the market, and who should buy it.
REAL FOOD FROM THE GROUND UP sells 1 coffee in the UK and the cheapest comes out at 51p a cup, which is less than most of the whole bean coffee we track. Cheap coffee is easy to find and hard to trust, so the useful question is not whether it is cheap. It is what the range actually contains, and whether the bag doing the heavy lifting is the one you would want.
Short answer
A strong, dark roast built for milk, at less than most people pay.
Cheaper than 79% of the whole bean coffee we track
- Tastes
- Dark, smoky and bold
- Strength
- Very strong
- Best for
- Everyday milk coffee
- Valuecup price vs the format median
- 4/5
- Easy to likefrom the roast profile
- 3/5
- Good for beginnersblend, roast and pack size
- 2/5
Cheapest cup£0.51across 1 product
Against the market−20%vs the whole bean median
Two cups a day£7.08a week, £1.74 less than typical
Mostly roastedDarksmoky, bold
Buy it ifyou want the same cup every time
Skip it ifOvenbird Coffee Roasters Co. at 50p would do
What kind of roaster this is
REAL FOOD FROM THE GROUND UP sells whole bean in the UK, and we track 1 of its coffees, in 500g.
REAL FOOD FROM THE GROUND UP sells named origins rather than blends, with only 0% of the classified range blended. Ranges like this turn over as lots sell through, which is good if you like drinking your way around a map and awkward if you want the same bag waiting for you next spring. Everything is roasted to the same point on our five-point scale, so the roast is not a choice you make here; it is the house style, take it or leave it. Nothing here comes in a kilo bag. That keeps the coffee fresher in your cupboard and costs you the bulk discount, which is the trade you are making whether or not anyone points it out. Brazil turns up in 100% of the range, so it is fair to call that the backbone of what they buy.
Formats and origins
What REAL FOOD FROM THE GROUND UP sources and sells. Each one is a live filter across every brand we track.
What REAL FOOD FROM THE GROUND UP coffee costs
Everything REAL FOOD FROM THE GROUND UP sells lands at the same 51p a cup, across one product. That makes the choice about roast and origin rather than money.
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Lavazza Dek | whole bean | 500g | £0.51 | £28.10 |
The one to buy
If you buy one thing from REAL FOOD FROM THE GROUND UP, buy Lavazza Dek. At 51p a cup it comes in around 20% under the median for whole bean coffee, and that is measured against every brand in our catalogue rather than against REAL FOOD FROM THE GROUND UP's own list prices. Nothing else in the range gets close on that test.
What that costs over a year
How much coffee do you drink?
- REAL FOOD FROM THE GROUND UP£0.51 per cup£369
- Typical whole bean£0.63 per cup, our median£460
At 2 cups a day, REAL FOOD FROM THE GROUND UP costs £91 less a year than the typical whole bean coffee we track. That is the same coffee habit, bought better.
How REAL FOOD FROM THE GROUND UP tastes
We have not tasted REAL FOOD FROM THE GROUND UP, so we are not going to invent a tasting note. A flavour score we did not earn would be worth less than none, and this section would be the easiest place on the site to quietly make one up. What we can show you is measured: where every coffee in the range sits on our own five-point roast scale, and which origins go into it. Roast is the strongest single predictor of whether a cup arrives bright and fruity or dark and chocolatey, so it is the closest honest answer to what this brand is like to drink.
How REAL FOOD FROM THE GROUND UP roasts
Every coffee standardised onto our own five-point scale rather than the roaster's. Read these as tendencies: origin, process and how you brew all move the cup.
Who it suits
- People who want to taste the difference between one origin and the next, and do not mind that their favourite may be gone by spring.
- Slow drinkers, and anyone who would rather buy little and often than watch a kilo go stale.
- People who already know they like a dark roast, because that is essentially all there is here.
Is it good value?
Our test is simple, and it is the same one we apply to everything: cost per cup against the median for the same format. REAL FOOD FROM THE GROUND UP clears it comfortably on at least one product, which more brands fail than pass. Worth knowing that the saving is concentrated in the larger bags rather than spread evenly, so buying the small size gives most of it back.
REAL FOOD FROM THE GROUND UP products we track
Cheapest per cup first, with live prices.
Check today’s pricePrices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases. It never changes the order, which is always cheapest per cup first.
What else to consider
No brand is worth buying without knowing what sits next to it on price. These are the closest whole bean coffees we track to REAL FOOD FROM THE GROUND UP, and the comparison hubs will put all of them on the same per-cup basis if you want to go wider.
Coffees priced like REAL FOOD FROM THE GROUND UP
The closest whole bean coffees on price per cup, from brands we also track. If one of these is cheaper for the same thing, that is worth knowing before you order.
Compare against the market
Keep reading
PricesREAL FOOD FROM THE GROUND UP price guideEvery bag priced per cup and per kilo, with the cheapest route to each one.BrandAll REAL FOOD FROM THE GROUND UP pricesLive prices on all 1 product, cheapest cup first.CompareEvery whole bean coffeeAll 812 of them on one per-cup basis, filterable by roast and origin.ReviewOvenbird Coffee Roasters Co. reviewThe closest brand to REAL FOOD FROM THE GROUND UP on price, at 50p a cup.OffersToday's best valueEverything currently priced well under the median for its own format.