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Coffee brands · 1 min readCafé Direct coffee price guide
Every Café Direct coffee we track, priced per cup — and which one is actually worth buying.
Café Direct sells whole bean, ground and instant in the UK, and like every brand the range hides a wide spread once you price it per cup instead of per pack. This guide converts the whole range onto one unit and shows where the value sits.
What Café Direct coffee costs
We track 13 Café Direct products, spanning £0.11 to £0.54 per cup — a 4.9× spread within one brand. The cheapest is Machu Picchu (600g); the most expensive is Mayan Gold Organic (1.2kg).
| Product | Format | Size | Per cup | Per kg |
|---|---|---|---|---|
| Machu Picchu | instant | 600g | £0.11 | £55.00 |
| Smooth Roast | instant | 500g | £0.12 | £57.94 |
| Freeze Dried Mayan Gold | instant | 100g | £0.13 | £66.00 |
| Machu Picchu | whole bean | 1.5kg | £0.35 | £19.33 |
| Machu Picchu | whole bean | 750g | £0.35 | £19.33 |
| Machu Picchu | whole bean | 1.2kg | £0.42 | £23.28 |
| Machu Picchu Organic | ground | 200g | £0.43 | £23.75 |
| Machu Picchu Organic | ground | 1.2kg | £0.43 | £23.75 |
| Cauca Valley Colombia | ground | 1.2kg | £0.43 | £24.08 |
| Mayan Gold Organic | whole bean | 1.2kg | £0.46 | £25.75 |
| Mayan Gold Mexico Organic | ground | 200g | £0.54 | £29.75 |
| Decaf Machu Picchu | ground | 200g | £0.54 | £29.75 |
Pack prices run from £4.75 to £35.70. As always, the pack price is the least useful number here — the per-cup column is the one that compares.
Best value in the range
Machu Picchu is the strongest value Café Direct currently offers: at £0.35 per cup it sits about 26% below the median cup price for whole bean coffee across everything we track. That is a comparison against the whole market, not against Café Direct's own list prices.
Café Direct coffee, cheapest per cup
Live prices, updated whenever this page is loaded.
Prices are the last we fetched and can move. As an Amazon Associate we earn from qualifying purchases — it never changes the order, which is always cheapest per cup first.
How to buy this brand for less
- Compare the per-cup column above, not the pack prices — the ordering is frequently different.
- Take the largest pack you will finish in about six weeks; pack size moves price per kilo more than anything else.
- Check whether the same coffee is sold in a larger bag elsewhere in the range.
- Re-check before you reorder. The cheapest seller for a given product changes week to week.
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